» New domestic abuse ad starring Keira Knightley
(The headline above acts as a link so you can watch the ad on the Guardian website. It’s not available on Youtube yet.)
Domestic abuse is not a laughing matter.
However, having said that, why did Women’s Aid agree to using Keira Knightley in their latest advertising campaign? She’s got to have one of the most slappable faces in showbiz. The “shocking new ad” is, dare I say it, almost enjoyable. And when the endline (“Shouldn’t someone shout cut?”) comes up, I was thinking “No! Give her a kick from me! And one from my mum, she hates her, too.”
Sorry. Probably a bit tasteless but they really should have picked someone with a less silly pouty face. At least that would have been my official client feedback.
