Test
This leaflet fell out of my Guardian newspaper at the weekend and for a split second I thought, “I don’t want a free aster fissehatsion.”
Turns out it was a campaign to get her freed, not a free offer. Oh well, I didn’t think giving away a free Eritrean woman to every reader was a very Guardian thing to do.
The importance of considering your media part 1: This Waitrose ad is quite nice. It’s clear and simple and nicely art directed, if not particularly exciting. And it works quite well on the Underground.
The importance of considering your media part 1: The very same Waitrose ad makes an absolutely rubbish 48-sheet roadside poster. I’ve seen it several times now and by “seen” I mean “squinted at”. The headline is just about legible from a distance but the products aren’t and the prices underneath are just small grey blurs.
It would have been very easy to pick the five strongest products and just put those in the roadside version. As it stands this is completely useless on most sites.
I saw this on the Creative Review blog and it’s great. Created using only a peg board and some plastic letters… and a camera. (It’s by a Director called Chris Gavin.)